BREIL

Jewellery Junkies are proud to be an authorised stockist of Breil watches. Breil watches epitomises quality, craftsmanship and style whilst being an affordable luxury item. Jewellery Junkies have many designs of Breil watches to suit every taste.

History of Breil

Stylish and fashionable, this Italian company have been producing fine Italian watches since 1942. They designed unisex watches that were accurate, had technical excellence whilst at the same time looking elegant, classical and forever Italian.

In 1978 the 'Manta collection' was introduced. It was famous for it's advertising campaign, "Take anything but my Breil".

In 1994 the brand was relaunched, becoming a huge success. Beautiful women wearing typically male watches in the adverts developed a new trend for that time.

In 2001 Breil stones, the firms steel jewellery line was introduced. In this year Breil achieved leadership in its Italian market niche and implemented a stratergy focused on international fame. The exports division was formed to manage brand distribution and development abroad, leading to Breils presence in over 40 countries today.

In 2002 a new international advertising campaign "Don't touch my Breil" was launched and the first flagship store was opened inCorso Vercelli, Milan.

In September 2003 Breil leather wear is introduced and a second flagship store was opened in Corso Vittorio Emanuele, Milan. One month later Breil's franchising project is introduced.